As water grows scarcer the new fad among the new cultural twen-cen poseurs is to stick one's favourite brand of aqua to the face. A far cry from branded shirts and commercially tattooed bellybuttons of the late 20th century. Roving and violent gangs of Frostygirls notwithstanding the Aquaposies don't seem to diminish in numbers. Waterly devotion seems nothing if not ever more succesful in its infection of the young urban minds.